After the President’s Speech
A
pink
poodle
named
Molly
jumped
into
the
Passaic
River.
She
was
rescued
by
emergency
workers
who
had
not
yet
been
cut.
A
pink
poodle
named
Molly
jumped
into
the
Passaic
River.
She
was
rescued
by
emergency
workers
who
had
not
yet
been
cut.
It
looks
cheap.
It
talks
cheap.
It
acts
cheap.
But when you
add it all up,
it
costs
more
than
anything else.
there it is
and only they see it
now they are walking tall
like rockabilly stars on the rise
in a movie that parodies
rockabilly stars on the rise
scored to the tune that tells them
to keep on walking
through the pangs of fame
through the fangs of the news
strutting like red roosters
through Bluebeard’s Castle
assuring their prospects that
they are now post-Bluebeard
they are walking
past the pot of sloppy fantasy
pioneers now in the new landscape
of the rowdy somewhere else
treasure hunters who have found their treasure
reassuring their populace of a new measure
of which they own the facts and the stats
That afternoon, in the midst of doing “shadow work”
i.e. making peace with my shameful parts
so as to regain my inner powers,
a Wizard appeared, and began lecturing me
on how to dress.
“As the outer, so the inner,” he said,
“so to regain your inner power
you must become familiar
with the powerful brands of the outer world.”
He conjured up from the hell realm of commerce
the latest offerings from Nike, Adidas, Prada,
from Saint Laurent, Ralph Lauren, from
Fear of God Essentials, and North Face.
He taught me how functional outer wear
could be a fashion statement, surpassing
the intention of its designers,
how it could enable one to become adept
at the skills of conceptual transformation.
How high-end brands generate self-compassion.
How comfortable essentials can help one accept
the strange vibrations that magnetize the core personality.
“Learn this,” my guide told me—
“and then, like a rare antique necklace going up for auction,
or a former ballet dancer who earns a doctorate at age 78,
you will realize that like a Teenage Ninja Turtle film,
there is always room for a sequel—
even if your life up to this point,
has been nothing but one fashion emergency after another
Jerome Sala holds a Ph.D in American Studies from NYU. His many years working as a copywriter has given him a unique perspective on consumer culture and he uses the vernacular to great political and poetic effect. His most recent of many books is Glop from BlazeVox. He is also an author with New York Quarterly Books. His lively blog is called Espresso Bongo. He is the Swift of our times.